Long Winding Road In The Midst Of Trees And Vegetation On Hopewell Road In New Jersey About Us - Collaborative Initiative
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New Jersey Highlighting Central New Jersey Counties In Green About Us - Collaborative Initiative

Discover Central NJ is a collaborative initiative of leading farmers, restauranteurs, beverage makers, and business people in the central New Jersey counties of Hunterdon, Mercer, Middlesex, and Somerset. Its leader is Brad Fay, a national marketing expert, historic preservation activist, foodie, craft beverage lover, and former central NJ elected official. His agency, Stepping Stone Strategies, specializes is content marketing—storytelling—on behalf of businesses that build community, solve problems, and advance society.

Portrait of Brad Fay Of Stepping Stone Strategies LLC About Us - Collaborative Initiative

We are pleased to have an impressive group of local business people on an Advisory Board who have helped to shape this new initiative:

  • Sara Blivaiss, General Manager, Chauncey Conference Center
  • Jon Cifelli, General Manager, Unionville Vineyards
  • Jon McConaughy, Owner, Double Brook Farm, Brick Farm Tavern, Brick Farm Market
  • Raoul Momo, CEO, Momo Restaurant Group
  • Pam Mount, Owner, Terhune Farms
  • Caylin Sanders, Owner, Escapemaker.com
  • Kathy Simon, General Manager, Cherry Grove Farm
  • Ryck Suydam, Owner, Suydam Farms and President of the NJ Farm Bureau
  • David Wolin, Owner, Old York Cellars
Discover Central New Jersey Smartphone Device Website Loaded On Screen About Us - Collaborative Initiative

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Have your non-profit or business listed on our website!

Do you own or manage a business or non-profit that should be listed on DiscoverCentralNJ.com? We want to hear from you …

Our Partners

Creative Partners

Portrait Of Chris Anderson Principal & Creative Director At Quantum Design Lab LLC About Us - Collaborative Initiative

Chris Anderson, Artist/Designer


Principal & Creative Director at Quantum Design Lab, LLC—A full-service design agency located near the Jersey Shore, serving clients large and small across the globe. Chris is devoting his time to helping bring our vision to life. He has lived in Central New Jersey most of his life and is more than happy delivering his experience using web development, branding, graphic design and marketing know-how to boost the Garden State.


Portrait Of Emery Pajer About Us - Collaborative Initiative

Emery Pajer, Illustrator


A talented illustrator who has been designing maps for a variety of purposes, especially for craft beverage trails around the Northeast. He is an avid home brewer and spends most of his days working at Allegro Winery in eastern Pennsylvania, just across the river from Central Jersey. He obviously loves his craft beverages! We love the map he designed for this website, and for printing and distribution around the region


Portrait Of Barbara Preston About Us - Collaborative Initiative

Barbara Preston, Photographer


The editor-in-chief of The Montgomery News, a high-quality community news magazine based in Central New Jersey. Barbara is also is a talented professional photographer specializing in the farms, landscapes, and art community of her region. The most stunning photos on this website are hers!

Tourism Partners


Promoting the assets of Central Jersey is a team sport. We’re delighted to be working collaboratively with destination marketing organizations and local chambers of commerce throughout the region. Check out their sites for more ideas for visiting Central NJ.