Discover Central NJ is a collaborative initiative of leading farmers, restauranteurs, beverage makers, and businesses people in the central New Jersey counties of Hunterdon, Mercer, Middlesex, and Somerset. Its leader is Brad Fay, a national marketing expert, historic preservation activist, foodie, craft beverage lover, and former central NJ elected official. His agency, Stepping Stone Strategies, specializes is content marketing—storytelling—on behalf of businesses that build community, solve problems, and advance society.


advisory board

We are pleased to have an impressive group of local business people on an Advisory Board who have helped to shape this new initiative:

  • Sara Blivaiss, General Manager, Chauncey Conference Center
  • Jon Cifelli, General Manager, Unionville Vineyards
  • Jon McConaughy, Owner, Double Brook Farm, Brick Farm Tavern, Brick Farm Market
  • Raoul Momo, CEO, Momo Restaurant Group
  • Pam Mount, Owner, Terhune Farms
  • Caylin Sanders, Owner,
  • Kathy Simon, General Manager, Cherry Grove Farm
  • Ryck Suydam, Owner, Suydam Farms and President of the NJ Farm Bureau
  • David Wolin, Owner, Old York Cellars